A couple of weeks ago I was asked to shoot an editorial portrait of Struck Creative, an agency here in Salt Lake for Adweek Magazine. I was really excited about shooting this. The assignment was to create a nice portrait of the Executive Creative Director Steve Driggs and their CEO Daniel Conner on location at their office. I was asked to capture something that illustrated their personalities a bit and was interesting to look at.
A few days before the shoot I went and scouted out the location. As I brainstormed with one their creatives Dane Rahlf we came up with concept of using a whole bunch of sticky notes as a background. I was pretty excited. Then the day of the shoot came and I showed up with my assistant to start setting up. I was then informed that we needed to add a third person into the shot. I was worried about doing that because I think the more people you add the harder it gets to capture a really solid image. We also had to shoot with a square crop, but we had to make it work. We got set up, but I wasn’t loving it with only the sticky notes, the image needed something else. Then I noticed this red couch and decided to add that. I think it added a nice pop of color and weight to the image. Thanks to Adweek for the opportunity to shoot this, Dan, and everyone at Stuck. I have to say it was quit intimidating to photograph such a creative group but they were really nice to work with and in the end we got a good shot.
In January I was commissioned by Outside Magazine to shoot for a couple of days in Park City, Utah. The shoot was for an advertorial that they were producing in conjunction with Hyundai cars showcasing the new Santa Fe SUV. The idea was to get a family from LA to come out to Utah put them up in a nice hotel at the Canyons Resort, give them a new Santa Fe to drive around, shoot them doing a bunch of fun activities and call it the Epic Adventure. It just so happened that it was one of the coldest and snowiest weekends of the year. I think the high temperature on Friday was a balmy -2 degrees and on Sunday when we were snowboarding and zip lining it was -10. Luckily, the snow stayed in the Salt Lake Valley for the most part and we had some nice light to work with over the weekend. The most challenging to shoot was the zip line shot. I had to shoot it while controlling my own zip line but it was pretty rad being 250 feet in the air. It was a fun shoot. I was so exited to shoot this. I’ve been trying to shoot for Outside Magazine for a long time and it was great to finally get the call. I’ve attached the the spread that is running now in the March issue of Outside. There were lots of good images that weren’t used in the magazine that I included also. Thanks to Jen and Sara at Outside for the opportunity to work together.
In January I was hired by Workers Compensation Fund of Utah to shoot their ’12 annual report images and their ’13 advertising images. They are one of my favorite clients. We always have a great time working together and get to shoot in some pretty interesting work environments. We also work really well together. It is so nice to have a client that really trusts you and your vision and then is willing to invest in it. They are a great bunch. I’m so grateful to be able to work with them. One of the billboards we shot is out now and running along the Wasatch Front. Here is the first image, there will be more coming throughout the year. I’ll post things as they run! Thanks for checking things out and to WCF!